PALM SPRINGS, Calif., September 4, 2007 – U.S. Dry Cleaning Corporation (OTCBB:UDRY) (“U.S. Dry Cleaning”), a first mover in consolidating the nation’s dry cleaning industry, announced today that the company’s Board of Directors has appointed F. Kim Cox as Chief Financial Officer and Treasurer.

Mr. Cox is replacing Haddon Libby, who resigned to take a senior management position with Zurich Capital, LLC.

Mr. Cox has more than 20 years of broad management experience in public and private companies, including acquisitions, strategic planning, contract negotiations, investor relations, finance, operations, IPOs and divestitures.  Most recently, he served as CFO and then President of Rentrak Corporation, Portland, Oregon, a $100-million public company providing information management services to clients in the media, entertainment, retail, advertising and manufacturing industries. As President, he was responsible for all operational functions and implemented a company-wide action plan that increased the company’s P/E ratio by three times. Previously serving as CFO, he reorganized Rentrak’s financial reporting system and managed financings and acquisitions of over $100 million, among other accomplishments.

Mr. Cox said, “I’m delighted to join the innovative management team of U.S. Dry Cleaning as the company accelerates its dynamic growth strategy. Management’s vision of creating the first national chain of premier dry cleaning businesses in the United States offers outstanding opportunities for shareholders and new investors. I look forward to helping realize the extraordinary potential the company presents.”

Anthony J.A. Bryan, Chairman of the U.S. Dry Cleaning Board, stated, “As U.S. Dry Cleaning completes its successful initial public offering – which is a first for the dry cleaning industry – we are very fortunate to have someone with Kim Cox’s talent and background as part of our management team at this critical period in the company’s development.  Kim will be responsible for planning and executing U.S. Dry Cleaning’s financial strategy in support of its very ambitious acquisition program.”

Mr. Bryan added, “Haddon Libby’s contributions to the company have been numerous and valuable, and we all wish him well in his new responsibilities.”

About U.S. Dry Cleaning Corporation

U.S. Dry Cleaning Corporation’s mission is to create the premier national chain in the dry cleaning industry. Over the last year and half, U.S. Dry Cleaning has completed acquisitions with combined annual revenues of over $9 million. U.S. Dry Cleaning combines a management team with extensive experience in retail consolidations and premier dry cleaning operations, with a proven operating model.

U.S. Dry Cleaning intends to rapidly acquire profitable, positive cash flow operations at accretive valuations. Each acquisition target is expected to be self-sufficient and senior management is expected to remain in place to ease the assimilation. U.S. Dry Cleaning is focused on acquiring profitable businesses that hold a leading share in their individual markets.

U.S. Dry Cleaning management believes that the current absence of extensive competition to acquire the larger dominant operators will change radically as the industry consolidates. Management believes that the greatest value achieved in any consolidation occurs during the earliest phases and intends to grow as rapidly as possible to deliver shareholder value.